ANIMALISK® is a registered trademark brand founded in Sweden in 2024. 

Why ANIMALISK?

What does it mean?

What is the mission?


Well first and foremost we need to understand what it means.


The logo is an ancient Sumerian interpretation of a crocodile's eye. It is rich in symbolism and it can be used as an amulet for protection and power.


The word ANIMALISK comes from the latin word Anima/Animalis which means soul, or life, and it was first used in the form of ‘ANIMALISK’ around the early 1800’s in Sweden to describe primal or instinctual behaviour (animalistic).

It has a literal meaning of ‘Belonging to the animal kingdom or simply animal-like’. 

Our mission is to create a community of like-minded artistic, fearless and caring people, who like to dress well and do good. 
We want to empower people through our designs, to share a common purpose of overcoming any difficulties in life, and simply become ANIMALISK.

We strongly believe that ANIMALISK  is not just a clothing brand, it’s a global statement.


We connected with this word in more ways than just its literal meaning. We also used it metaphorically.


We get a lot of inspiration from the animal kingdom in our designs. From colours to lines, shapes, to anything that the universe has created and gifted us, and we use it in our unique designs.

It represents adaptability, kindness, unconditional love, but also strength and focus. We visualised the name starting from the intense powerful and workouts to just being serene, majestic or to be able to love unconditionally, just like a butterfly, a lion, or a dog. 


It reflects our personal journey of overcoming an extremely difficult roadblock in our lives. A journey that has pushed us to become a different kind of animal in every aspect of our lives. 


The founders Hulya Anefi and Sebastian Gheorghe are both graduates of British universities, one in fashion and the other in engineering. 
Hulya is a design powerhouse, with outstanding skills in drawing, creating patterns and constructing her own clothes. Sebastian on the other hand, is a super creative/analitical mind, and an established music producer and Dj, and also a geeky engineer.

ANIMALISK  is not only about the strongest, or fearless but it’s also about adaptability or being unique, loving and united.